How do colours affect purchases? Why do banks always choose blue as their main colour? [Infographics]

This is really intersting stuff. Some key findings:

  • 85 % of shoppers place colours as a primary reason for why they buy a particular product
  • Colour increases brand recognition by 80 %
  • Remember that colour is not entirely universal. India is different from USA
  • Colours have the unique ability to attract different kind of shopper