7 Innovation Secrets of Steve Jobs [VIDEO]

This week LeWeb’11 is held in Paris – and it’s more popular than ever. I wish I was there, but you can follow the conference online. Today the author of the book, “The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success“, Carmine Gallo talked about Steve Jobs’ seven innovation secrets. I loved it!


7 Innovation Secrets of Steve Jobs
  1. Do what you love. Passion!
  2. Put a dent in the universe. Vision. Bold, simple and consise.
  3. Kick Start your brain. ”Creativity is  just connecting things” Steve Jobs. Look at other industries and brands.
  4. Say NO to 1000 things. Keep it simple. Remove things.
  5. Create insanely great experiences. Don’t forget to innovate around customer  experiences. The Four Seasons Hotels inspired the Apple Store.
  6. Master the Message. Steve Jobs’ presentations were amazing. ”The brain doesn’t pay attention to boring things”. How do you make a good presentation?
  7. Sell dreams, not products.


Two tips for better presentations:

  • The Rule of Three – The brain can just process three or four points of information in the short memory. Just tell three things about your product. Nothing more. You’ll find a group of three in everything Apple does.
  • Think Visually – Picture Superiority Effect. People remember 10% of what you say verbally. Add a picture and the attention goes up to 60%.